Hexagon needed to generate brand awareness for products and services in a specific niche, and maximise exposure to prospects interested in concrete solutions. To achieve this they needed to source high-quality data for targeting and run multichannel campaigns to reach ideal customers wherever they were online. 

The Qualifi team worked with Hexagon to create hyper-targeted segments of prospects showing the right signals of interest in their products and services. By tapping into a trusted first-party Construction database Qualifi were able to generate a list of marketable contacts that included: 

• Buyers who attended the world's leading Construction shows matching Hexagon's products, including World of Concrete and Concrete Show
• Buyers who visited related website properties from Informa's vast network of Construction events and media titles
• Buyers who showed intent signals that demonstrated they were actively researching similar products and services 

With the segment created, Qualifi used B2B2C identity resolution to merge consumer and business profiles of prospects. This expanded the reach of the campaigns and unlocked the possibility of reaching B2B contacts on typically B2C channels such as Facebook.

Qualifi then executed a multichannel campaign across Display and Facebook, testing multiple creative sets to understand which resonated best with Hexagon's audience.

To gain further insight into the success of the campaign, Qualifi implemented an audience verification tag which allowed Hexagon to see the type and size of companies reached with their marketing. 

Due to the quality of the first-party data in their hyper-targeted segments, Hexagon were able to comfortably exceed industry benchmarks with their campaigns. They generated brand awareness for a precise audience of prospects most likely to be interested in their products, and drove significant traffic to their website. The team gained insight into what type of creative resonated with prospects and the types of companies they were able to reach, and used this knowledge to optimize future campaigns in collaboration with Qualifi. 

With the success of the initial campaigns, Hexagon and Qualifi continued their partnership and increased the scope and scale of campaigns to target more buyers in the Construction industry.