Qualifi is part of the Informa Markets Division of Informa PLC

Informa
Informa

Quality first-party B2B data
you won't find anywhere else

First-party B2B data you won't find anywhere else

Reliable first-party B2B data collected directly from decision-makers at the heart of 12 international markets.

Reliable first-party B2B data collected directly from decision-makers at the heart of 12 international markets.

12

International
Markets

450+

Specialist
B2B Brands

55M

Audience
Profiles

732M

Audience
Interactions

Fresh, reliable first-party data you can trust.

Fresh, reliable first-party data you can trust.

Our audiences are built from accurate, granular, and consented first-party data.

Our audiences are built from accurate, granular, and consented first-party data.

Privacy-compliant

Consented, compliant, and ready to be used to improve performance of marketing campaigns.

Industry-specific

Standardized using industry taxonomies to guarantee fit for specialized markets.

Hyper-targeted

Choose from 287 demographic, firmographic, and behavioral data points per profile.

Granular profiles, targeted reach.

Granular profiles, targeted reach.

We refresh our audience profiles daily so you can build hyper-targeted audiences based on 287 accurate data points per profile.

We refresh our audience profiles daily so you can build hyper-targeted audiences based on 287 accurate data points per profile.

Demographics & Firmographics

Traits and characteristics that match your ideal customer profile.

Country

Job Function

Job Title

Country

Registration

Attendees and subscribers of in-person and online experiences run by more than 450 specialist B2B brands.

Tradeshow

Virtual Events

Marketplace

Newsletter

Behavior

The digital body language of buyers engaging with our B2B brands' digital properties.

Website Activity

Email Activity

Content Downloads

Search Queries

Intent

Buying signals based on 16 billion consumption events on relevant B2B websites.

Intent Topics

Intent Score

Research Stage

Intent Company

How we build your audience

How we build your audience

COLLECT

Our specialist B2B brands collect first-party B2B data first-hand from key influencers at the heart of their industries. 

It's sourced from in-person interactions at the world's leading exhibitions, as well as digital body language from our virtual experiences, specialist digital content, and data solutions.

UNIFY & ENRICH

We cleanse, unify, and standardize our first-party data using industry-specific taxonomies to guarantee our audiences are tailored to suit each of our specialized international markets. 

Then we enrich with buyer intent insights, tracking billions of consumption events to reveal the precise stage of the purchasing journey our audience is navigating. 

ACTIVATE

With the data verified, we build hyper-targeted audiences based on 287 demographic, firmographic, behavioral, and intent-based data points per profile. 

Then we activate it directly into the platform of your choice - DSPs, adtech, or marketing - so you can reach qualified, engaged buyers with your marketing campaigns. 

COLLECT

Our specialist B2B brands collect first-party B2B data first-hand from key influencers at the heart of their industries. 

It's sourced from in-person interactions at the world's leading exhibitions, as well as digital body language from our virtual experiences, specialist digital content, and data solutions.

UNIFY & ENRICH

We cleanse, unify, and standardize our first-party data using industry-specific taxonomies to guarantee our audiences are tailored to suit each of our specialized international markets. 

Then we enrich with buyer intent insights, tracking billions of consumption events to reveal the precise stage of the purchasing journey our audience is navigating. 

ACTIVATE

With the data verified, we build hyper-targeted audiences based on 287 demographic, firmographic, behavioral, and intent-based data points per profile. 

Then we activate it directly into the platform of your choice - DSPs, adtech, or marketing - so you can reach qualified, engaged buyers with your marketing campaigns. 

See the data

See how you can leverage our data to get in front of ideal customers.

Unlimited access to first-party data
Custom audience builds
Direct feed to your platform
No contract obligations