Who we are

Our passion for connecting
buyers and sellers

How Qualifi started

At Informa, we have always used our network of events, digital services and media titles to connect specialists with knowledge - helping them learn more, know more and do more. As the B2B world rapidly evolved towords an online model, we saw an opportunity to continue building those connections online using our truly unique first-party data.

We started teaming up with customers to offer access to our data, and quickly established partnerships that helped them unlock it's value. We have continually evolved our platform to offer customers more value, recently adding lead generation capability to complete our full-funnel solution.

Our values

Throughout Informa, in every market and Informa business, we share the same purpose: to champion the specialist, connecting people with knowledge to help them learn more, know more, and do more.

Think big, act small

We love ambitious thinking and taking bold options. At the same time, we recognize that success also comes from rolling up our sleeves, sweating the details, and taking personal ownership of the things that matter.

Trust must be earned

We don’t just say we’re specialists, we live and breathe the subjects we work in and the communities we work with. By getting closer to our customers and partners, we build trust to rely on us to do the right things, in the right way.

Success is a partnership

We get to better answers by combining skills and talents, joining forces, and embracing ideas, wherever they come from. This broadens perspectives, expands horizons, sparks innovation, and keeps our thinking fresh.