Qualifi is part of the Informa Markets Division of Informa PLC


Custom Audience Activation

Build and activate highly-targeted
audiences built from trusted first-party data

Uniquely qualified audiences

We provide access to the first-party data we've collected through decades of connecting buyers and sellers at Informa Markets events. Use it to build fresh, reliable, and highly-targeted audiences of the most valuable buyers in your industry for your marketing campaigns.

Unrivalled data

Our audiences are built from first-party data collected from interactions between buyers and sellers at the world’s leading events.

Multichannel activation

We activate your audience directly to marketing platforms for use in display, social, video, and native campaigns.


Build precise audiences that reflect your ideal customer profile with B2B attributes such as region, company, job title and industry.


We enrich our audiences with buyer intent so you can focus time and marketing spend on those most likely to convert.

How it works

Define your audience

You provide a list of companies, topics, and segmentation criteria

Build your audience

We work with you to create an audience that matches your ideal customer profile

Activate your audience

We activate your audience to marketing platforms to engage your target audience

Ready to chat?

Get in touch today to receive a customized demo showing how access to our uniquely quaified first-party audiences can improve the performance of your marketing.