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Our Data.
Your Customers.
Get access to world-class, first-party B2B data
collected over decades of connecting buyers and sellers.
Trusted by our partners
Find, reach, and convert your most valuable customers
Our data activation platform is built on world-class first-party data collected from Informa Markets' events, media titles and intelligence providers. We provide access to that data, and work with clients to execute full-funnel marketing strategies that unlock its value.
Find ideal customers
Tap into our trusted first-party database of marketable contacts, and work out who’s currently in-market for your products.
- Industry-specific audiences pooled from key influencers at the heart of more than a dozen industries
- Market Insight reports that reveal companies currently researching your products
- Buyer intent scoring that allows you to focus marketing spend and effort on those ready to convert
Reach them wherever they are online
We expand your audience so you reach more of the right people with hyper-targeted multichannel campaigns.
- B2B2C identity resolution that unlocks B2C channels for B2B marketing
- ABM expansion that allows you to reach more companies with similar attributes to your key accounts
- Multichannel campaigns across display, social, video, and native
Convert them into leads
Our content-centric lead generation program delivers a steady pipeline of high-quality leads directly into your CRM.
- Content syndication across our vast network of B2B professionals actively researching topics related to your products
- Hyper-filtering capability that allows you to reach only those you know are interested in your products
- Seamless integration of leads directly from our platform to your CRM
How it works
Define your audience
You provide a list of companies, topics, and segmentation criteria
Build your audience
We work with you to create an audience that matches your ideal customer profile
Activate your audience
We activate your audience to marketing platforms to engage your target audience
Ready to chat?
Get in touch today to receive a custom demo where we'll showcase how our data can improve the performance of your marketing.
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