The Company

Pizzey is a family-owned business that has become one of the largest providers of processed Flaxseed in North America. During the pandemic, they had a rough year with supply chain issues, droughts, and low inventory of their products and needed help bouncing back. 

The Challenge

Pizzey needed to generate brand awareness for theirnew BEVPUR Flax product, and required hyper-targeted segmentation for this niche product. 

The Solution

With the campaign goal being an increase in brand awareness, Qualifi outlined a plan to utilize their campaign spend on a one-month display campaign. The campaign was optimized to reach their target audience of health-food stores across the county, tapping into our trusted first-party database. The campaign coincided with the SupplySide West event, and the team saw an opportunity to target attendees prior to the conference for additional reach. With Qualifi’s ability to geo-fence mobile IDs, the team was also able to target those that attended post-conference. 

The Results

At the conclusion of the one-month brand awareness campaign, the Pizzey team saw great success, with the display campaign driving a 0.21% CTR. This is significantly above the industry benchmark of 0.08%. 

The Partnership

With the campaign a success, the Pizzey team has continued their work with Qualifi on two additional campaigns and is continually promoting their brand year-round.