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Informa
Informa

Premium first-party B2B data.

Premium first-party B2B data. 

Get access to uniquely qualified audiences built from interactions with real people at the world's leading events.

Get access to uniquely qualified audiences built from interactions with real people at the world's leading events.

Our global reach

Our global reach

12

International
  Markets    

450+

Specialist
B2B Brands

55M

Audience
Profiles

732M

Audience
Interactions

Unrivaled access to specialist markets.

Unrivaled access to specialist markets.

Tap into a first-party database built by leading B2B brands at the heart of 12 international markets. 

Tap into a first-party database built by leading B2B brands at the heart of 12 international markets. 

Art, Design & Furniture

Aviation & Aerospace

Beauty & Aesthetics

Construction

Engineering

Food & Beverage

Healthcare

Health & Nutrition

Manufacturing

Maritime

Media & Entertainment

Pharmaceuticals

Fresh, reliable first-party B2B data.

Fresh, reliable first-party B2B data.

Build fully customized audiences from accurate, granular, and consented first-party data.

Build fully customized audiences from accurate, granular, and consented first-party data.

Privacy-compliant

Consented, compliant, and collected from explicit registrations at the world's leading events.

Industry-specific

Standardized using industry taxonomies to guarantee fit for specialized markets.

Hyper-targeted

Choose from 287 demographic, firmographic, and behavioral data points per profile.

Unlimited access, no commitments.

Unlimited access, no commitments.

Build as many custom audiences as you like, without any upfront fees, and pay only for the impressions you serve.

Build as many custom audiences as you like, without any upfront fees, and pay only for the impressions you serve.

Unlimited data acccess

Build unlimited custom first-party audiences, free of charge.

Seamless integration

Instantly receive your audience in your DSP or platform of choice.

No obligations

You only pay on a CPM basis when your media goes live.

Our data sources

Our data sources

Trusted first-party B2B data sourced from in-person interactions at the world's leading events, and digital activity from our virtual experiences, specialist digital content, and data solutions.

Registration

Tradeshows, exhibitions, virtual events, and online marketplaces.

Purchases

Physical and digital products from our 450+ B2B brands. 

Buyer Intent Signals

Billions of consumption events across premium B2B websites.

Search Queries

Searches across our B2B brands' websites and marketplaces.

Content Downloads

Downloads of resources related to specific topics and interests.

Website Activity

Visits, favorites, and bookmarks of our B2B brands' websites.

Sample Segments

Sample segments.

We've made packaged segments of our most popular audiences available on data marketplaces, including LiveRamp. 

Health & Nutrition

Customers from B2B brands like Natural Products Expo, SupplySide, Vitafoods, and Fi Global. Trade shows, webinars, and editorial products.

C-Suite

C-Suite and Executives from 500+ industry leading trade shows, conferences, and editorial products. CxOs, Presidents, VPs, Chairmen, and more.

Fortune 500

Fortune 500 attendees of B2B tradeshows and subscribers to digital products. Includes Natural Products Expo, World of Concrete, MD&M, CPHI, and more.

Food & Beverage US

Attendeed of  B2B events such as Natural Products Expo, SupplySide, Vitafoods, and Fi Global, and subscribers of related digital products.

Construction US

Includes customers from International Roofing Expo, Buildex, World of Concrete, and other building-related trade shows, webinars, and digital products. 

Commercial Airlines

Customers from AviationWeek, Routes, and other Aviation industry trade shows, conferences, webinars, and digital products. Includes professionals at all US airlines.

Drug Stores & Pharmacies

Customers from leading Pharma trade shows, including the CPHI portfolio. Includes all staff at US-based drug stores and pharmacies, from C-suite to store employees.

Medical Device Manufacturing

Medical device manufacturing technology professionals. Powered by industry-leading brands like Medical Device & Diagnostic IndustryMD&M West, and BIOMEDevice.

Manufacturing & Engineering US

Engineering professionals of all job functions and titles. Customers of all Informa Markets Engineering trade shows, conferences, and editorial products. 

See the data

Get in touch for a no-strings consultation to get started.

Unlimited access to first-party data
Custom audience builds
Direct feed to your platform
No contract obligations
Available on a CPM basis